When enterprises search for an email marketing tool for their targeted email marketing campaigns, they often search for SendGrid alternatives. You might be curious – why so many people look for SendGrid alternatives although it’s a popular email-sending platform!

The answer might be its pricing, which often raises eyebrows among small and medium-sized businesses. SendGrid focuses more on larger brands, leaving startups and growing ventures looking for cheaper alternatives with equal features.

So, in this blog post, we will introduce you to 11 SendGrid alternatives that offer similar functionalities to grow your businesses.

Best Sendgrid Alternatives You Must Consider on Your Checklist

According to our research and exploration, Postmark, Amazon SES, Pepipost, Brevo, Constant Contact, InboxWP, MailerSend, Mailtrap, HubSpot Email Marketing, WP Mail SMTP, and Mailjet have been discovered to be the best Sendgrid alternatives. In this section, we’ll discuss them in detail, listing their key features.

1. Postmark (Best for Easy Transactional Emails)

Designed for developers, marketers, and small businesses, Postmark prioritizes getting your transactional emails where they need to be. They use special tools to keep spam out and delivery rates high, and their easy-to-use features make setup a breeze.

Plus, with clear analytics and different pricing plans, Postmark keeps things simple without breaking the bank. Just be aware that it’s more focused on those key transactional emails and might not be the best fit for super fancy marketing campaigns.

Top Features

• Speedy Transactional Email Delivery
• High Inbox Rates
• Actionable Email Insights
• Easy Integration
• Provides a Powerful Analytics
• Offers several dozens of readymade templates

Drawbacks

• Limited Marketing Automation
• Fewer Features Compared to All-in-One Platforms

2. Amazon SES (Best for Scalable Email Sending)

Amazon SES (Simple Email Service) is a dedicated email platform highly favored by developers for its seamless dispatch of emails across various website platforms, including WordPress. Offering flexible email authentication and dedicated IPs, Amazon SES guarantees high delivery rates. With its built-in SMTP server, users can effortlessly configure and send emails with ease.

Top Features

• Flexible Sending Options
• Advanced Email Security
• Detailed Email Analytics
• Global Suppress List
• Customizable Notifications
• Sandbox Testing

Drawbacks

• While there is a free tier, the sending limits are fairly low

Note: As part of the AWS Free Tier, SES provides up to 3,000 free message charges per month for the first 12 months, allowing you to try its email features at no cost.

3. Pepipost (Best for Secure Email Delivery)

Trusted by over 20,000 brands, Pepipost stands as a dependable provider of SMTP and email API services. Serving as a credible alternative to Sendgrid, this platform diligently monitors bounce rates, open rates, and email delivery metrics. Additionally, users have the option to receive notifications for user actions such as unsubscribing.

Pepipost’s secure environment ensures confidential email transmission, while its real-time reports and notifications empower enterprises to make prompt decisions. Those opting for this Sendgrid alternative benefit from seamless API integration, facilitating smooth migration processes.

Top Features

• End-to-end security
• Send Time Optimization
• Integration in minutes
• Enterprise-Grade Security
• Provides real-time reporting
• Integrations with various platforms

Drawbacks

• It might be more complex for users with limited technical experience.

4. Brevo (Best for All-in-One Marketing)

Brevo is a broad marketing platform that covers things beyond just email, like chat, social media marketing, and SMS marketing services.  It is designed to help organizations track detailed customer information systematically using its powerful CRM tool.

Besides, with Brevo, marketers can create enticing Landing pages, Retargeting ads, Facebook ads, and Sign-up forms. It lets marketers capture customers and boost conversions effectively with real-time statistics, A/B testing, and email open rate reports.

Top Features

• Multichannel Marketing
• Marketing Automation
• Customer Relationship Management (CRM)
• Landing Page Builder
• Allows to automate repetitive tasks
• Has integrations with CRM platforms

Drawbacks

• May not offer the most advanced features compared to specialized marketing automation platforms.
• The free plan has limited features and functionalities.

5. Constant Contact (Best for Beginner Email Marketing)

Constant Contact presents a compelling alternative to SendGrid, featuring eCommerce marketing, unlimited emails, and robust list-building tools even in its basic plan. 

Designed with beginners in mind, it boasts a user-friendly drag-and-drop front-end email editor, facilitating seamless customization for enhanced engagement.

One standout feature is its automatic email resend functionality, targeting recipients who haven’t opened previous emails. Leveraging sophisticated email automation, it analyzes user behavior and dispatches messages based on website interactions, ensuring optimal engagement.

Features

• Drag-and-Drop Email Builder
• Email Marketing Automation
• Basic CRM Tools
• Beginner-friendly interface
• Offers a variety of email templates

Drawbacks

• Limited scalability for businesses with high email volumes.
• Design flexibility might be restricted compared to some competitors.

6. InboxWP (Transactional Email Delivery – WordPress)

InboxWP is all about making sure those crucial transactional emails land right in inboxes, with super-high deliverability rates. It plugs right into your WordPress setup and works with all the popular tools.

It also gives you some extra control with features like DKIM signing and email tracking. Just remember, InboxWP is a specialist for those key transactional emails, not fancy marketing blasts.

Features

• Focus on Transactional Emails
• Seamless Integrations
• Advanced Email Management
• Detailed Email Analytics
• Centralized Email Dashboard

Drawbacks

• Not designed for general email marketing campaigns.

7. MailerSend (Best for User-Friendly Transactional Emails)

Developers and businesses, meet MailerSend! This user-friendly transactional email service packs a punch. It offers a smooth API and SMTP integration for your coding projects. Besides, it boasts top-notch deliverability to ensure your emails land in inboxes.

You get detailed analytics to track performance and optimize campaigns. While it might not have all the bells and whistles of marketing automation giants, MailerSend focuses on ease of use and powerful features for developers and businesses, with a free tier to get you started!

Features

• Drag and drop template builder
• API-Driven & Developer Friendly
• Advanced Email Deliverability
• Detailed Email Analytics and Reporting
• Provides detailed analytics
• Includes chat support

Drawbacks

• The interface might be less intuitive for users with no coding experience.

8. Mailtrap (Best for Email Testing & Debugging)

Mailtrap offers a comprehensive email delivery solution, providing both an Email API and SMTP Service supported by official SDKs for seamless integration. 

Designed for high deliverability, it offers detailed analytics including drill-down reports and helicopter view dashboards.

With Mailtrap, you gain access to dedicated IPs, suppression lists, auto IP warmups, and other features aimed at maintaining optimal email deliverability. 

Furthermore, you can use Mailtrap to thoroughly test your emails before deploying them, ensuring flawless execution.

Features

• Safeguard Emails During Development
• Collaborative Testing Made Easy
• Advanced Debugging Tools at Your Fingertips
• Seamless Integration with Development Tools
• Free Trial to Get Started

Drawbacks

• Primarily focused on email testing and not designed for bulk email sending.

9. HubSpot Email Marketing (Best for HubSpot CRM Integration)

HubSpot provides a range of marketing tools including pop-ups, forms, landing pages, chatbots, live chat, and ad tracking. Additionally, HubSpot Email Marketing offers customizable templates and a user-friendly drag-and-drop builder. 

With smart content segmentation and automated workflows, it delivers a seamless user experience. The platform is intuitive and ensures high delivery rates, along with robust optimization features.

Features

• Drag-and-Drop Email Builder
• Marketing Automation
• CRM Integration
• Landing Page Builder
• Powerful Analytics

Drawbacks

• The pricing structure might be less transparent than competitors.

10. WP Mail SMTP (Best for WordPress Email Delivery)

WP Mail SMTP is the most popular email delivery service for WordPress sites and can be used as an alternative to SendGrid. It is quite popular, and users easily integrate with the most popular email marketing services to send thousands of emails to subscribers.

As a result of transitioning your WordPress email settings to WP Mail SMTP, you can avoid spam filters and directly send emails to subscribers’ inboxes. So, the transition is simple, which ensures website owners can secure a better email deliverability rate and efficiently communicate with their subscribers.

Features

• Ensures reliable email delivery by utilizing a dedicated SMTP service.
• Offers flexibility with various SMTP service integrations.
• Provides additional email management functionalities.
• Easy to set up and use for most WordPress users.

Drawbacks

• Requires an external SMTP service (separate cost).

11. Mailjet (Best for Marketing & Transactional Emails)

Mailjet facilitates the sending of both marketing and transactional emails, along with SMS communication with target audiences. Additionally, each marketing team receives an account dedicated to managing their communication strategies.

The user-friendly Mailjet dashboard allows marketers to monitor advanced metrics such as bounces, unsubscribes, and clicks. Moreover, users can manage drip campaigns and engage with recipients through automated workflows.

Features

• User-friendly interface for building emails and managing campaigns.
• Grows with your business needs and email volume.
• Prioritizes getting emails into inboxes.
• Suitable for both marketing and transactional emails.
• Offers various plans to suit different needs and budgets

Drawbacks

• Advanced automation features might have a steeper learning curve.

FAQs on Best SendGrid Alternatives

So far we have discussed all the best SendGrid alternatives in this post. Still, you may have some confusion in your mind. This is why, we’ll answer some most frequently found questions on this topic in this section.

Q: Are there SendGrid alternatives that offer both marketing and transactional email services in one solution?

A: Absolutely! Several alternatives offer both marketing and transactional emails. Check out Sendinblue, Mailjet, or Constant Contact.

Q: Which SendGrid alternative provides a free account for advanced email sending?

A: Finding a free option for high-volume sending is tricky. However, Amazon SES has a free tier that lets you test the waters, but you’ll eventually pay as you go. Mailtrap also offers a free plan, but it’s mainly for testing and debugging emails, not blasting out campaigns.

Q: What are the recommended SendGrid alternatives for better email delivery service and marketing automation?

A: Sure! For stellar delivery, consider Pepipost or Amazon SES. Pepipost boasts top-notch security too. On the marketing automation front, Sendinblue, HubSpot Email Marketing (though it’s part of a bigger package), and Constant Contact are all strong contenders.

Selecting the Ideal SendGrid Alternative and Beyond

So you are ready to move on from SendGrid and find a new email delivery platform? Here’s a quick overview: 

• If you’re a marketing whiz on a tight budget, Sendinblue offers a whole marketing toolbox at a steal, even with a free plan for low-volume emails.
• Need rock-solid transactional emails that play nice with your code? Postmark and MailerSend are your guys, with user-friendly interfaces and features developers love.
• Do you need high security and fancy features? Pepipost keeps your emails safe and sound with end-to-end encryption and top-notch delivery.
• Just starting with email marketing and feeling overwhelmed? Constant Contact is user-friendly with built-in automation, perfect for beginners.
• Running a WordPress site? WP Mail SMTP integrates seamlessly, making sure your emails land in inboxes (you’ll still need a separate SMTP service for sending though).
• Want an all-in-one marketing toolbox with automation? HubSpot Email Marketing integrates with their CRM for super-targeted campaigns. 
• Need rock-solid email delivery for both marketing blasts and those important password resets? Mailjet offers a user-friendly platform that handles both, with plans for different budgets and needs.
• InboxWP is a WordPress plugin that helps ensure your transactional emails (like password resets, shipping confirmation, etc) land in inboxes! 

The key is to figure out your priorities: how many emails will you be sending, what’s your budget, and what features are most important (think marketing automation, transactional emails, or fancy design tools). Many platforms offer free trials, so don’t be afraid to test them out before you commit.

By keeping your needs in mind and exploring the options we mentioned, you’ll find the perfect SendGrid alternative to take your email marketing to the next level!